Privacy Policy
- Who We Are
- Information We Collect
- Cookies & Tracking Technologies
- How We Use Your Information
- How We Share Your Information
- Google AdSense & Advertising
- GDPR — EU/EEA Residents
- CCPA/CPRA — California Residents
- Children's Privacy
- Third-Party Links
- Data Security & Retention
- International Data Transfers
- Changes to This Policy
- Contact Us
Who We Are
The Daily Practical ("we," "us," or "our") operates the website thedailypractical.com (the "Site"). We publish practical guides on personal finance, careers, real estate, insurance, health, and productivity — primarily for readers in the United States.
This Privacy Policy applies to all visitors and users of thedailypractical.com. It explains what data we collect, why we collect it, how we use and protect it, and what rights you have over your data.
If you have questions about this policy, contact us at support@thedailypractical.com.
Information We Collect
2.1 Information You Provide Directly
- Contact form submissions: Your name, email address, and message when you contact us via our Contact page.
- Comments: If you leave a comment on our Blog, the data you provide (name, email, comment content) is collected by Blogger/Google.
- Email subscriptions: If you subscribe to updates, your email address is collected.
2.2 Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect:
- Device & technical data: IP address, browser type and version, operating system, device type and identifiers.
- Usage data: Pages visited, time spent on pages, links clicked, referral source, and exit pages.
- Location data: General geographic location derived from your IP address (country/city level — not precise GPS location).
- Cookies & tracking data: Data collected via cookies, pixel tags, web beacons, and similar technologies (see Section 3).
2.3 Information from Third Parties
We receive data from third-party services we use, including Google AdSense, Google Analytics, and Blogger (Google). These services have their own privacy policies and may collect data independently according to their terms.
Cookies & Tracking Technologies
We use cookies and similar technologies on our Site. A cookie is a small text file stored on your device. Here is a breakdown of what we use:
| Cookie Type | Purpose | Examples | Consent Required? |
|---|---|---|---|
| Essential | Basic site operation, security, and functionality. Cannot be disabled without breaking the site. | Blogger session cookies | No — legitimate interest |
| Advertising | Serve personalised ads via Google AdSense based on your browsing history across sites. | Google AdSense, DoubleClick | Yes — where required by law |
| Analytics | Measure traffic, page performance, and audience behaviour to improve our content. | Google Analytics (_ga, _gid) | Yes — where required by law |
Managing Your Cookie Preferences
You can control cookies in the following ways:
- Browser settings: Most browsers allow you to block or delete cookies. See your browser's help documentation for instructions.
- Google Ads Settings: Opt out of personalised Google ads at adssettings.google.com.
- YourAdChoices: Opt out of interest-based advertising at optout.aboutads.info.
- NAI Opt-Out: optout.networkadvertising.org
Please note that disabling certain cookies may affect the functionality of our Site and the ads you see (they may become less relevant, but not fewer).
How We Use Your Information
We use the information we collect for the following purposes:
- To operate and maintain the Site: Ensuring the Site loads correctly, is secure, and functions as intended.
- To serve advertisements: Displaying Google AdSense ads, which may be personalised based on your interests and browsing history.
- To analyse and improve content: Understanding which articles are most useful, how readers navigate the Site, and how to improve the experience.
- To respond to enquiries: Replying to emails, contact form submissions, and reader feedback.
- To comply with legal obligations: Responding to lawful requests from authorities, enforcing our terms, and protecting our rights.
- To prevent fraud and abuse: Detecting and preventing spam, scraping, or other misuse of the Site.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Google AdSense & Advertising
We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site and other websites across the internet.
- Google, as a third-party vendor, uses cookies to serve ads on thedailypractical.com.
- Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the internet.
- You may opt out of personalised advertising by visiting Google Ads Settings.
- You can learn more about how Google uses data when you use our Site at google.com/policies/privacy/partners.
We comply with Google AdSense program policies, including requirements around cookie consent for EU/EEA users.
GDPR — EU/EEA Residents
If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) gives you specific rights regarding your personal data.
Legal Bases for Processing
- Consent (Art. 6(1)(a)): For non-essential cookies including advertising and analytics cookies. You may withdraw consent at any time.
- Legitimate Interests (Art. 6(1)(f)): For essential cookies, site security, and fraud prevention.
- Legal Obligation (Art. 6(1)(c)): Where processing is required by law.
Your Rights Under GDPR
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your personal data ("right to be forgotten").
Request that we limit how we process your personal data.
Object to processing based on legitimate interests or for direct marketing.
Receive your data in a structured, machine-readable format.
To exercise any of these rights, email us at support@thedailypractical.com with the subject line "GDPR Request". We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
Data Transfers Outside the EU/EEA
Our Site is hosted on Google Blogger and uses Google services, meaning your data may be transferred to and processed in the United States. Google relies on Standard Contractual Clauses (SCCs) approved by the European Commission for such transfers. For more information, see Google's Privacy Policy.
CCPA/CPRA — California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you additional rights regarding your personal information.
Categories of Personal Information We Collect
- Identifiers (IP address, device ID)
- Internet or network activity (browsing history on our Site)
- Geolocation data (general, derived from IP)
- Inferences drawn from the above to create a profile about your preferences
Your Rights Under CCPA/CPRA
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources, the purposes, and who we share it with.
- Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out of Sale/Sharing: We do not sell personal information. We do share data with advertising partners (Google AdSense) for cross-context behavioural advertising, which may constitute "sharing" under CPRA. You may opt out via Google Ads Settings or your browser's cookie controls.
- Right to Limit Sensitive Personal Information: We do not collect sensitive personal information as defined by CPRA.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To submit a CCPA/CPRA request, email support@thedailypractical.com with "CCPA Request" in the subject line. We will verify your identity before processing your request and respond within 45 days (extendable by a further 45 days where necessary).
Children's Privacy
Our Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13 in the United States or under the age of 16 in the European Union/EEA.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@thedailypractical.com. We will take prompt steps to delete such information from our records.
If we become aware that we have collected personal information from a child without verified parental consent, we will delete that information as quickly as possible.
Third-Party Links
Our Site may contain links to third-party websites, resources, and services. These links are provided for your convenience and informational purposes only. We have no control over the content, privacy practices, or policies of third-party sites.
We encourage you to review the privacy policy of any third-party site you visit. Our Privacy Policy applies only to thedailypractical.com. Clicking a third-party link takes you away from our Site, and we are not responsible for the privacy practices or content of those external sites.
This includes links to affiliate partners. Where we use affiliate links, they are disclosed in accordance with our Affiliate Disclosure.
Data Security & Retention
Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or destruction. These measures include using HTTPS/SSL encryption on our Site and limiting access to personal data to those who need it to operate the Site.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security. You use our Site at your own risk.
Retention
- Contact form / email data: Retained for as long as necessary to respond to your enquiry and for a reasonable period thereafter in case of follow-up.
- Analytics data: Google Analytics retains data for 26 months by default. You can adjust this via your Google account.
- Advertising data: Managed by Google AdSense per Google's data retention policies.
- Cookie data: Retained for the duration specified by each cookie type (session to 2 years). See your browser settings to manage this.
International Data Transfers
Our Site is operated globally and primarily served through Google's Blogger platform and Google services, which are based in the United States. If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where Google maintains data centres.
For EU/EEA users, Google relies on Standard Contractual Clauses (SCCs) as a lawful transfer mechanism under GDPR Article 46. For more information on how Google handles international data transfers, please see Google's Privacy Policy.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will:
- Update the "Last Updated" date at the top of this page.
- Post the revised policy on this page.
- Where changes are material, we will make reasonable efforts to notify you (for example, by posting a notice on our homepage).
Your continued use of our Site after the updated policy is posted constitutes your acceptance of the changes. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us:
The Daily Practical
thedailypractical.com
📧 Email: support@thedailypractical.com
For GDPR requests, use the subject line: "GDPR Request"
For CCPA requests, use the subject line: "CCPA Request"
For general privacy questions, use the subject line: "Privacy Query"
We aim to respond to all privacy-related enquiries within 30 days.
